Industry · Law firms
AEO for law firms
When someone is hurt in a car crash, served with divorce papers or arrested for DUI, there is a good chance they ask ChatGPT, Gemini or Google's AI Mode what to do before they call anyone.
Who is the best car accident lawyer in Houston that works on contingency?
Here are businesses that come up most often:
In short
When someone is hurt in a car crash, served with divorce papers or arrested for DUI, there is a good chance they ask ChatGPT, Gemini or Google's AI Mode what to do before they call anyone. The assistant explains the basics, then suggests attorneys by name. Those names come from sources the model can cross-check: Avvo, Justia, Martindale-Hubbell, state bar records, Google reviews and the firm's own practice pages. Firms that get recommended publish specific, state-aware explanations of process, deadlines and fee arrangements, keep attorney bios consistent everywhere, and earn reviews that mention the type of case. Generic 'aggressive representation' copy gives an assistant nothing worth citing.
- Prompts tracked
- 60 per business
- Platforms
- 6 AI platforms
- Key sources
- 7 mapped for your sector
- Start with
- A free AI visibility check
What buyers ask
Prompts law firms buyers ask AI.
The kinds of prompts we track for law firms, on every platform.
Who is the best car accident lawyer in Houston that works on contingency?
How much does a divorce lawyer cost in North Carolina if we agree on everything?
What should I do after a DUI arrest in Arizona, and which Phoenix attorneys handle first offenses?
Which estate planning attorneys in Columbus offer flat-fee wills and trusts?
Do I need a lawyer for a workers' comp claim in Pennsylvania?
¿Qué abogado de inmigración en Los Ángeles ofrece consultas en español?
Examples of buyer prompts we would track. Each one is tested on all six AI platforms.
Where AI looks
Sources AI leans on for law firms.
When AI assistants answer questions about law firms, they draw on your own site and on third-party sources. These are the ones we check first:
What we fix
Four fixes that matter most for law firms.
State-specific practice pages
Practice pages built around your state's actual procedure, deadlines and terminology, covering what happens after a client calls, how long matters usually take and how contingency, flat or hourly fees work.
Attorney profiles that agree
Bar admissions, practice areas, education and office locations should match across your site, the state bar, Avvo, Justia, Martindale and LinkedIn. We find the conflicts that make assistants hesitant to name an attorney.
Case-type review signals
Reviews that mention the kind of matter, such as a truck accident claim or a custody dispute, help assistants match your firm to specific requests. We set up an ethical, repeatable process for requesting them.
Spanish-language intake content
For firms serving Spanish-speaking clients, we build Spanish practice pages and FAQs around real questions in immigration, injury and family law, then test whether assistants cite you when people ask in Spanish.
Answer-ready content
Pages worth writing first.
Each one answers a real buyer question in its first two sentences.
- What to do in the first 48 hours after a car accident in your state
- How contingency fees work in your state, including case costs outside the fee
- Uncontested divorce in your state: steps, filing fees and typical timeline
- Statute of limitations for personal injury claims in your state, in plain English
- What to bring to your free case review, and what happens next
Do AI assistants actually recommend lawyers by name?
Often, yes. Ask ChatGPT, Perplexity or Google's AI Mode for a personal injury lawyer in a specific city and you will usually see named firms. Those suggestions are assembled from directories, review platforms, bar records and firm websites, so firms that are described clearly and consistently across those sources are easier to recommend.
Will AEO replace our SEO or PPC?
No. AI answers sit alongside search results and ads rather than replacing them, and much of the groundwork, such as strong practice pages and accurate listings, supports both. AEO adds a different measurement: which firms AI assistants name for your target questions, and which sources they rely on to make that call.
How do you measure AI visibility for a law firm?
We run 60 prompts that real clients would use across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Microsoft Copilot. For each prompt we log which firms are named, how yours is described and which sources are cited, then repeat the test over time so you can see what moved.
Check AI visibility for free
Ask one question.
We’ll show you the answer.
Pick a question your buyers really ask. We run it on the AI platform you choose and email you what it says about you, who it names instead, and which sources it leans on.
“What’s the best payroll software for a 50-person company?”
Not named
Competitor A, Competitor B, Competitor C
g2.comindustry roundupcompetitor-a.com/pricing
1 outdated: lists a per-state fee you dropped last year
Publish a pricing page that answers “how much for 50 employees?” in its first sentence, then fix the outdated review-site table.
You see the actual response your buyer would see, with the businesses it names.
Which sites the answer relied on, so you know where to be mentioned.
The single change most likely to get you into that answer.