Crawler access audit
Robots.txt, CDN and firewall rules tested for OAI-SearchBot, ChatGPT-User and GPTBot, with your training choice documented.
You getCrawler access report
SEO for ChatGPT · USA
SEO for ChatGPT that starts with being reachable
ChatGPT can only cite pages its search crawler can fetch. We fix access first, then work on what ChatGPT says about you.
- 6 AI platforms
- 60 buyer prompts
- No obligation
ChatGPTsearch
Recommend a reliable CPA in Miami for a small restaurant group.
Three firms come up most often in reviews and local sources:
- Your BrandNamed first · cited
- Competitor AListed in two directories
- Competitor BMentioned once
Sourcesyourbrand.comlocal directoryreview site
In short
SEO for ChatGPT is the work of making your business findable, citable and accurately described in ChatGPT search answers. It starts with letting OAI-SearchBot crawl your site, since OpenAI says blocked sites won't be shown in ChatGPT search answers. From there, it's clear pages, consistent business facts, and mentions on the sources ChatGPT tends to draw from.
- Weekly users
- 900M+ (OpenAI, as reported Feb 2026)
- Search crawler
- OAI-SearchBot
- Training crawler
- GPTBot, a separate choice
- User-initiated fetches
- ChatGPT-User
Why it matters
Why SEO for ChatGPT is worth doing now
ChatGPTAI OverviewsAI ModeGeminiPerplexityCopilot
OpenAI has reported more than 900 million weekly ChatGPT users (as reported Feb 2026). Plenty of them ask for recommendations: a lawyer, an accountant, a software tool, a contractor. When ChatGPT searches the web to answer, it can cite sources and name businesses. Each of those answers is a shortlist you are either on or off.
The most common problem we find isn't content at all. It's access. A robots.txt rule written years ago, or an aggressive firewall setting, can block OAI-SearchBot, and OpenAI's documentation says sites that block it won't be shown in ChatGPT search answers, though they can still appear as navigational links. That problem is fixable, and it's the first thing we check.
How it works
How ChatGPT search finds and uses your site
OpenAI runs separate crawlers for separate jobs, and the difference matters.
- 01
OAI-SearchBot
Crawls pages so they can surface in ChatGPT search. Allow it if you want to be cited there.
- 02
GPTBot
Collects content that may be used for model training. Whether to allow it is a separate decision from search visibility.
- 03
ChatGPT-User
Fetches a page when a person's request calls for it, such as asking ChatGPT to read a specific link.
- 04
Bing and the wider web
OpenAI also works with third-party search providers, so we make sure you're well indexed in Bing as well as Google, and well described on other sites.
What we do
What our SEO for ChatGPT service covers
Six workstreams, each tied to a reason ChatGPT might skip or misdescribe you.
Bing coverage
Bing Webmaster Tools set up, sitemaps submitted and IndexNow configured so new and updated pages get discovered.
You getBing indexing setup
Brand fact check
We ask ChatGPT about your services, locations, leadership and policies, then trace each error to its likely source.
You getAccuracy log with fixes
Recommendation pages
Clear pages for the services and locations people ask ChatGPT about, with specifics that make them worth citing.
You getNew or revised pages
Mentions and listings
Industry directories, review sites and relevant publications where your business should appear but currently doesn't.
You getMention opportunity list
Prompt tracking
Your 60 prompts followed in ChatGPT and the other five platforms, reported monthly.
You getMonthly AEO scorecard
Side by side
Blocking GPTBot vs blocking OAI-SearchBot
| Block GPTBot | Block OAI-SearchBot | |
|---|---|---|
| What it controls | Use of content for model training | Inclusion in ChatGPT search |
| Effect on search answers | None directly | Not shown in search answers |
| Navigational links | Unaffected | Can still appear |
| Who usually blocks it | Publishers protecting original content | Often nobody on purpose |
| Our default advice | Your call, based on your content | Allow, unless you have a strong reason |
Check your robots.txt for both user agents; they're configured separately.
Working with us
How we start
No lock-in surprises. You see the plan, the work and the results.
Get an AEO quote- Phase 1
Quick look
The free AI visibility check shows how ChatGPT and the other platforms describe you right now.
- Phase 2
Call and quote
We agree on the prompts, competitors and markets that matter, then send a written scope.
- Phase 3
Access and accuracy first
Crawler blocks and factual errors get fixed before any content work begins.
- Phase 4
Build and measure
Pages, mentions and listings are improved, and ChatGPT's answers are re-tested every month.
How do I get my business recommended by ChatGPT?
Make sure OAI-SearchBot can crawl your site, publish clear pages about what you do and where, keep your business details consistent everywhere, and earn mentions on sites ChatGPT is likely to cite. Nobody can force a recommendation, but those steps remove the usual obstacles.
Does ChatGPT use Google or Bing?
OpenAI runs its own crawler, OAI-SearchBot, alongside third-party search providers. We treat Bing indexing as part of SEO for ChatGPT so you aren't missing from any source it might use.
Should I block GPTBot?
That depends on how you feel about your content being used for training. Blocking GPTBot is separate from ChatGPT search; to stay eligible for search answers, the bot that matters is OAI-SearchBot.
Why does ChatGPT say wrong things about my company?
Usually because outdated or conflicting information exists somewhere on the web, such as an old directory listing or a former address. We find those sources, correct them, and re-test.
Is SEO for ChatGPT different from regular SEO?
The foundations overlap: crawlable pages, clear content and a credible reputation. The differences are the crawler you need to allow, the weight of mentions on other sites, and measuring answers instead of rankings.
Does ChatGPT recommend local businesses?
Yes, people ask it for local help, like a pediatric dentist in Phoenix or an electrician in Columbus. Consistent name, address and service details across your site and listings help it describe you correctly.
Find out what ChatGPT says about you
Run the free check, then we'll show you what's blocking or misdescribing your business.